The Peak Season Playbook: The sales funnel | Aligning your partners in Q4

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Understanding how your partners are driving sales and where in the funnel they are influencing your customers is key to building the strongest campaigns possible during a period of high competition and hopefully, high customer engagement.

Head of Affiliate Marketing at Visualsoft, Luke Atherton, takes a deep-dive into exactly what the partner marketing funnel is, the pros and cons of all its components and the successes we've seen in the past when leveraging the full funnel effectively.

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