Case Study
Zombie Vapes bring their comms back to life...
Established in October 2019, and formerly known as Vaping Bad, Zombie Vapes has grown from strength to strength. Driven by extensive year-round research into flavour and blending, the brand is incredibly dedicated to product research and continually expanding their flavour offerings.
Zombie Vapes saw a 65% increase in purchasers
+65%
Purchasers
YoY Feb - Jun 2020 vs 2019
+2633%
Revenue
YoY Feb - Jun 2020 vs 2019
“The email team at Visualsoft took over full management of our email strategy and implementation at the beginning of the year. Since then, all aspects of our email performance have gone from strength to strength. The tactics implemented by the team have helped increase our purchases by 65%! Thank you! We look forward to continuing to grow together. ”
Senay Parker - Managing Director of Zombie Vapes Ltd
+3533%
Transactions
YoY Feb - Jun 2020 vs 2019
Zombie Vapes really brought their database back from the dead, increasing the number of purchasers by 65%! Through an intense 24 week campaign with a full re-segmentation process, Zombie Vapes were able to truly isolate and personalise the target group. This entailed tailoring communications specifically to encourage subscribers' first purchases and implementing an automated series to keep new customers informed of new products and flavours.
