Case Study

Brother2Brother sees cross-border eCommerce sales skyrocket through Visualsoft and Glopal partnership

Who Are Brother2Brother? Brother2Brother was originally founded in 1985, with a vision of making luxury, high-end fashion more accessible to consumers. Specialising in luxury designer clothing, footwear and accessories, it has established itself as one of the most respected independent fashion retailers in the UK. It provides a unique user experience online for its customers, featuring original designs and a highly curated product range specifically created to offer something different from mainstream fashion retailers.

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Aspirations of International Expansion
The leading fashion retailer operates out of six contemporary store locations across the UK, as well as through its eCommerce site, but needed a solution that would assist its international expansion plans to meet accelerated consumer demand.
“Offering customers a more personalised online experience is a key objective of ours for this year. Since Brexit, both home and international markets have never been more important to aid our growth objectives.” Says Buying Director Stephen Hall