Case Study

Painting the town pink with Moda in Pelle

Moda in Pelle believes in fashion with a conscience and partnered with Visualsoft to run the 'Pink Friday' campaign. The offer gave customers 50% off selected lines, donating 5% of sales from all Pink Friday lines to the Pink Ribbon Foundation, online and across their stores in the UK.

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An integrated digital campaign with a cross channel approach put Moda a foot above the rest.

Social Media Followers
During May bank holiday 2019 campaign period
During campaign period 2019 vs Black Friday 2018
“We achieved our best ever sales performance outside of a Black Friday week. It was clear that both our customers and in-store colleagues really bought into what we were trying to do, making a difference to people's lives in our own way.”
Anil Patel - Moda in Pelle
£10K - £15K
Donation to Pink Ribbon Foundation
The success of the campaign meant that Moda in Pelle were able to donate over £10K to the Pink Ribbon Foundation, and achieved an increase of 3,000 followers across the business' social media platforms.
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