Case Study

Going responsive with Electric Tobacconist

Electric Tobacconist partnered with Visualsoft to create a Global eCommerce experience that allowed for their vaping products to be easily found and purchased online. From humble beginnings back in 2013, the business has now shipped over 2 million orders to customers from both the UK and US websites with Visualsoft.

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Electric Tobacconist with an impressive 70% customer retention rate

Customer Retention
2 million
Orders both UK & USA
“I started with around £15K to invest in a website platform and stock to get the business up and running. ET employs 100 people and has seen significant increases in both turnover and profit.”
Pascal Culverhouse - Electric Tobacconist
A new responsive website combined with in depth user testing enabled Electric Tobacconist to see a 70% customer retention rate and positive increase in new customers everyday.
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