Case Study

Innovative eCommerce with Brother2Brother

Originally founded in 1985, Brother2Brother aims to create high-end fashion that is more accessible to consumers across the UK. Their incredible team curates and provides customers with a 360 degree elite service whilst adding an extra touch of care and class by including a handwritten note with all luxury items.

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Remove the pennies test saw a +12% increase in add to bag rate

Conversion Rate
Add to Bag Rate
“We work alongside the Visualsoft CRO team to create innovative ideas to help our growing eCommerce business. Our recent 'remove the pennies' test was a huge success with a 10% increase in conversion rate just before our busiest ever Black Friday sale.”
Steven Hall - Head of eCommerce at Brother2Brother
An on-site test trialling the removal of the pennies following the decimal on the category and product pages saw a 10% increase in conversion rate and a 12% increase in add to bag rate. While the prices were not altered in any way, the presentation of the price on the site had a huge impact on conversion rate within the luxury market as consumers were able to fluently process the cost, removing any minor hurdles in the purchase process.
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