Case Study

Black Friday noise with Additional Lengths

Established in 2003, Stockton-based hair extension specialists Additional Lengths are one-stop-shop for all types of hair needs. Additional Lengths offers professional services to the general public and other salons in the UK, whilst also offering Additional Lengths hair extension training courses with the Remi Cachet brand.

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Dynamic content allowed subscribers to interact with emails therefore increasing engagement

YoY Black Friday period 2019 vs 2018
Clickthrough Rate
YoY Black Friday period 2019 vs 2018
“We've worked with Visualsoft for many years now due to the A/B testing trialled through the year, we feel the email channel really helped build the hype for 2019 and carry the momentum across the whole Black Friday weekend, making it the best Black Friday/Cyber Monday ever!”
Kelly Rimmer - General Manager
Email Recipients
The poll email specifically generated over £21K
Through a series of automated and generic emails to target subscribers in the run-up and over Black Friday, Additional Lengths achieved their best Black Friday/ Cyber Monday weekend ever. Utilising dynamic content allowed subscribers to interact with the email and therefore increased engagement in the run-up to Black Friday.
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